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Creativity at its core is multi-sensory, it's multimedia. And when we're discussing something in real-time— especially given how fast our business is moving, and how core creativity is to everything that we do. We have to find ways to illustrate and bring life to ideas, to concepts, to solutions, that are pointed at specific problems.
When there can be a visual element that attaches to a concept, or to a brief, or to a voiceover, it makes the work that much more real, which gets us that much closer to solving whatever problem we're trying to solve, or telling whatever story we're trying to tell.