Asset Manager


An asset manager is an individual that manages a company's assets. They may do this job individually or as part of a team, depending on the size of the company.

Creative Asset Managers

Within the creative industry, numerous types of assets are created by the creative teams. Assets such as:

  • Images
  • Videos
  • Audio
  • PDFs
  • Brochures
  • Animations
  • 3D Models
  • Slide Decks
  • And more

An Asset Managers job in this instance is to ensure that all of these creative assets are organized and stored in accustom to the established file structure the company has in place. If there is no file structure, the Asset Manager may be the one to create and establish this.

The value of managed assets ensures that the creative team can easily find the assets they are looking for and that the team is always using the most up to date or relevant assets within their projects.

Digital Asset Management

A Creative Asset Manager may want to adopt a digital asset management system to help with the organization and security of the assets. You can read more about Digital Asset Management here.