What is Digital Asset Management?
Digital Asset Management (DAM) systems help organizations to store, organize, find & share their entire digital content catalog from one place.
They are quick and easy-to use and provides controlled access for managing files including images, photos, videos, audio and more.
There are a variety of use cases form a Digital Asset Management system. Creative teams may use a DAM to share creative assets with the wider team for input or approval from their Head of Creative. An e-commerce business may use a DAM to share design files with their printers and distributors, ensuring the right assets are used.
Digital Asset Management solutions are now evolving from file storage to a ‘hub’ where all a businesses assets, processes and guidelines are stored.
The benefits or a Digital Asset Management System:
- Cut costs by saving time
- Everyone is using the most up to date content
- Only approved users have access to specific content
- Integration with your wider tech stack