Digital Asset Management
Definition:
Digital Asset Management (DAM) and it's implementation enables in the collection, organization and distribution of digital assets.
What is Digital Asset Management?
Digital Asset Management (DAM) systems help organizations to store, organize, find & share their entire digital content catalog from one place.
They are quick and easy-to use and provides controlled access for managing files including images, photos, videos, audio and more.
There are a variety of use cases form a Digital Asset Management system. Creative teams may use a DAM to share creative assets with the wider team for input or approval from their Head of Creative. An e-commerce business may use a DAM to share design files with their printers and distributors, ensuring the right assets are used.
Digital Asset Management solutions are now evolving from file storage to a ‘hub’ where all a businesses assets, processes and guidelines are stored.
The benefits or a Digital Asset Management System:
- Cut costs by saving time
- Everyone is using the most up to date content
- Only approved users have access to specific content
- Integration with your wider tech stack