Asset Library


An online or digital repository that enables brands to curate their digital assets.

What is an Asset Library?

An asset library, in the creative/design industry, refers to an online or digital repository that enables brands and creative teams curate their digital assets. These assets can include creative content such as images, videos, audio and animation as well as documents, design files, and more.

An asset library is more than just somewhere to store these files. They enable brands, creative teams and marketing to store, organize, and search for the files they need. Asset libraries help cut down on organizational admin work, they speed up workflows and projects and ultimately improve internal and external collaboration.

The benefits of an Asset Library

Better Collaboration – Internally and Externally

In the age of remote working, brands and individuals have had to adapt and implement process to enable effective collaboration. Also, it is becoming more common to introduce external teams to better support larger projects. That is why it is important to have an asset library to store all the creative assets needed for such projects. These assets are always up to date, taggable, and searchable so everyone is set up for success. It also offers the ability to share feedback, track changes and progress as well as securely providing access to those that need it.

Save time and money

Let’s just admit it. Search for files sucks. It could be on your desktop, in your download folder, in an email chain or in a Slack channel…somewhere.

An asset library solves these problems. All your files are in the one place, they’re taggable, they’re searchable, and they are always up to date. No more wasting precious time search and more time watching TikToks creating awesome work!

Access and Control

Having an online asset library system gives you the control over security and access. First, you always know your files are safe and secure and secondly, you always know what has access to what. You can track access internally and more importantly, who has access externally.