The Jockey Club
20.20
Founded in 1970 by some of the most influential British figures, The Jockey Club encompasses all things horse racing. Today, it is the largest commercial horse racing organisation in the UK with races such as The Grand National and The Cheltenham Festival under its banner.
In January 2021, The Jockey Club, in partnership with 20.20 undertook a project to create a new brand for one of its most important races, The Derby at Epsom Downs.
Drawing on the history, legacy, the diverse audience and cultural backgrounds of the race (As well as the Platinum Jubilee celebrations), a new brand proposition was created – “Racing’s Most Spectacular Carnival”
This new brand included a five year plan for facilities and hospitality as well as a marketing communication strategy.
