Sprite

“Heat Happens” is the name of the new summer promotional campaign from Sprite and with it, they are launching a new rebrand and global visual identity system (VIS). This refresh includes a new packaging design and a new logo.

Coca-Cola’s own inhouse design team has developed this rebrand in partnership with the agency Turner Duckworth. The iconic green and yellow colors remain within this rebrand but a new wordmark takes center stage here and leads the design.

“The new brand identity for Sprite is sharp and clear – it cuts through the noise and conveys confidence as an iconic brand. The new identity is bold and embraces the audacity of self-expression by being dynamic, distinctive, and modern.”

Rapha Abreu, Global VP, Design.