<a href="https://process.coffee/">Process Coffee</a> pushed against the expectations of a typical coffee <a href="https://niice.co/glossary/brand">brand</a>. 



Working with <a href="https://www.angelandanchor.com/work/process-coffee-packaging-design">Angel &amp; Anchor</a>, they created an identity that is highly influenced by 90s skateboard culture.



Further inspiration was taken from skateboarding videos which guided their packaging concept which is centred around the VHS tape. 



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="842" src="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4d1226050c3b71eedf7c_Process-Website-Images17.jpeg" alt="VHS inspired coffee packaging" class="wp-image-676" srcset="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4d1226050c3b71eedf7c_Process-Website-Images17.jpeg 1080w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4d1226050c3b71eedf7c_Process-Website-Images17-800x624.jpeg 800w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4d1226050c3b71eedf7c_Process-Website-Images17-768x599.jpeg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="533" src="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cde13f0907cf5a383f3_Process-Website-Images2.jpeg" alt="" class="wp-image-677" srcset="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cde13f0907cf5a383f3_Process-Website-Images2.jpeg 800w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cde13f0907cf5a383f3_Process-Website-Images2-768x512.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="1201" src="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4ce2565c1d1508e5eac4_Process-Website-Images3.jpeg" alt="" class="wp-image-678" srcset="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4ce2565c1d1508e5eac4_Process-Website-Images3.jpeg 800w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4ce2565c1d1508e5eac4_Process-Website-Images3-533x800.jpeg 533w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4ce2565c1d1508e5eac4_Process-Website-Images3-768x1153.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="998" src="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cef3648bcd7cae861ef_Process-Website-Images7.jpeg" alt="Coffee identity packaging" class="wp-image-679" srcset="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cef3648bcd7cae861ef_Process-Website-Images7.jpeg 1080w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cef3648bcd7cae861ef_Process-Website-Images7-800x739.jpeg 800w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cef3648bcd7cae861ef_Process-Website-Images7-768x710.jpeg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="1201" src="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cfcb8265d0806299727_Process-Website-Images10.jpeg" alt="" class="wp-image-680" srcset="https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cfcb8265d0806299727_Process-Website-Images10.jpeg 800w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cfcb8265d0806299727_Process-Website-Images10-533x800.jpeg 533w, https://niice.dreamhosters.com/wp-content/uploads/2022/04/620a4cfcb8265d0806299727_Process-Website-Images10-768x1153.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure>