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Jodrell Bank

For the past 75 years, Jodrell Bank has been looking up to the skies trying to unravel the mystery of our university. Now, Jodrell Bank is a global landmark of scientific discovery and home to the development of radio astronomy. Not bad eh?

Jodrell Bank is usually symbolised by the Lovell Telescope – named after the site’s founder. It is still one of the largest radio telescopes and the inspiration and foundation for their latest rebrand, conducted by Johnson Banks.

The world-famous Lovell telescope ©Anthony Holloway

This new rebrand aimed to showcase Jodrell Bank’s influential contribution to science, culture and heritage. 

Jodrell Bank inspires a lifetime’s journey with science, where new memories are created, new scientific futures begin, and the wonders of the universe unravelled. 

Discover below the design process undertaken by Johnson Banks and final, out of these world results.

They began by looking at the geometry of the telescope
Some initial attempts to merge the dish with typography
Experiments using type within the geometry of the dish

‘Portals’, derived from the dish seen at different angles, act as image containers or work within collages.

A cross-section of pages from the brand guidelines