Goolf
Wildish & Co
Tinder…but for golf? Wildish & Co are the creative team behind the new app Goolf, bringing fellow golfers together over games.
One of the main goals with this brand was to tackle the preconceptions of golf as a stuffy, upper-class sport and appeal to a wider audience and those looking to pick up a new hobby.
The premise of the app is simple. For golfers, no matter their experience, to find, meet and play with others.
The visual identity was developed over our four key project phases – discovery, exploration, concepting and delivery.
The output of the brand identity included new app icon. A designed, custom ‘G’ based on the shape of a golf course. A new photography direction was identified as it was important the brand was showcasing the sport with Goolf’s voice and world view.
Check out the rest of the brand identity below:
