Baskin Robbins

Baskin-Robbins has had a bit of a refresh with a new logo and visual identity system, all with the help of creative agency ChangeUp.

Baskin-Robbins is one of those brands with the unique potential to transcend generations. They wanted the branding to deliver the quality and creativity they’ve always offered but weren’t getting credit for.

Ryan Brazelton, ChangeUp CCO

The new logo keeps the integrated and very clever ’31’, first introduced in 2006. The font also alludes back to the original circus feel Baskin Robbins embraced.

The typography seems much more mature with the angular, titled lettering a thing of the past.