Marketing Asset Management
Definition:
Marketing Asset Management is a subset within Digital Asset Management. The managed assets are usually rich media files created by or for the purposes of marketing.
Marketing team are producing far more content than they did previously. From video, podcasts, photography, infographics, brochures and more. But where does all this content sit? Who has the latest version? Where is that video created 2 years ago?
Marketing Asset Management is the process of creating, storing, managing and distributing marketing materials.
An effective Marketing Asset Management tool will enable marketing teams to better organise and keep track of all their promotional materials more quickly and easily. It is less likely an asset will be lost or someone will use something out of date. It also helps manage and store large asset files that are too big for email.