
<div class="wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain" data-htoc-state="expanded"><span class="htoc__title"><span class="ht_toc_title">Contents</span><span class="htoc__toggle"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16"><g fill="#444"><path d="M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z"></path><path d="M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z"></path></g></svg></span></span><div class="htoc__itemswrap"><ul class="ht_toc_list"><li class=""><a href="#htoc-what-s-the-difference-between-a-logo-wordmark-and-monogram">Different types of logo</a><ul class="ht_toc_child_list"><li class=""><a href="#htoc-i">Icon</a></li><li class=""><a href="#htoc-wordmark">Wordmark</a></li><li class=""><a href="#htoc-m">Monogram</a></li></ul></li></ul></div></div>



<h3 class="wp-block-heading" id="htoc-what-s-the-difference-between-a-logo-wordmark-and-monogram">What’s the difference between a logo, wordmark and monogram?</h3>



<p>Logos can take various forms:</p>



<h4 class="wp-block-heading" id="htoc-i">Icon</h4>



<p>An <strong>icon</strong> or <strong>mark</strong> is a visual symbol used to represent a brand. e.g. Nike, Apple, McDonalds</p>



<h4 class="wp-block-heading" id="htoc-wordmark">Wordmark</h4>



<p>A <strong>wordmark</strong> or <strong>logotype</strong> is a text-only typographic treatment of a brand name. e.g. FedEx, Amazon, Netflix</p>



<h4 class="wp-block-heading" id="htoc-m">Monogram</h4>



<p>A <strong>monogram</strong> is a logo created by combining two or more letterforms. e.g. Chanel, Louis Vuitton, New York Yankees</p>
