A brand hub is a central location where businesses store official brand assets. These can range from brand guidelines, logos, colour palettes, fonts and much more.
Businesses invest in brand hubs for two main reasons. Speed and efficiency.
When you have a growing team and some of these members work in different locations, a ‘Brand Hub’ provides an efficient workflow and speeds up production. It does this by reducing the time needed to search for the right brand assets.
There are a number of things to keep in mind when establishing and maintaining your brand hub:
It makes sense to establish what brand assets you currently have. What formats they are and what size and quality. Making sure all assets are up to date is crucial to a consistent brand.
Organising these assets into the right boards and locations so team members can find and download quickly.
Establishing who needs access to what makes for an efficient workflow. Permissions are a great solution for this. Figuring out who needs full access and edit permission vs those that just need to view certain assets.
A Brand Hub needs to become part of your daily workflow and your team need to be bought into the idea. If a brand hub is not adopted by the full team, you run the risk of fragmentation, meaning some assets are in the hub and some are elsewhere.
Communicating the benefits of the brand hub to your team and highlighting the little victories go a long way in establishing buy in.