Aspect Ratio

Definition:

We define what an aspect ratio is, provide some aspect ratio calculators and list all the social media aspect ratios for your creative needs.


Aspect ratios usually change depending on where you are publishing or viewing a piece of content. For example, if you are uploading a photograph to instagram and you want it to be square shaped, that aspect ratio is 1:1 because the width and length are the same, making a perfect square.

In film, the aspect ratio usually refers to the shape of the frame. The two most common aspect ratios are 1.85:1 (widescreen) and 2.39:1. You might recognise these by the black bars on the top and bottom of the screen when watching most movies.

In television, the aspect ratio is usually 16:9, or more commonly referred to as “Sixteen by nine”. The sixteen referring to the width and the nine to the height.

However, with modern mobiles and monitors. It is not uncommon to see other aspect ratios such as 21:9 or even 31:9. You will find these on new, ultrawide monitors.

Aspect Ratio Calculators

If you need to fit a piece of content to a particular device or use case, a calculator can help when resizing. Here is a calculator you can play around with. Link.

Using a calculator, you can calculate height or width based on an eneted aspect ratio or find the reverse.

Preserving the aspect ratio

If you get adventurous and move away from the aspect ratio when resizing an image, the result will be a stretched or squeezed mess. To keep your images looking as good as possible, alway preserve the aspect ratio.


Social media aspect ratios and dimensions (2022)

Instagram

Instagram image sizes for feed photos

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (This depends if your image is landscape or portrait)

Instagram Stories

Image size: 1080 x 1920 pixels

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (This depends if your image is landscape or portrait)

Instagram Reels sizes

  • 1080 x 1920 pixels
  • This is an aspect ratio of 9:16.
  • Cover photo: 1080 x 1920 pixels
  • Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.

Instagram ads image sizes

  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Twitter

400 x 400 (recommended)

  • Minimum image size: 200 by 200 pixels
  • Maximum file size: 2MB

Twitter image size for header photos

1500 x 500 pixels (recommended)

1600 x 900 pixels (recommended)

  • Minimum size: 600 by 335 pixels
  • Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
  • Supported formats: GIF, JPG and PNG
  • Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

Twitter card image size:

When you paste a URL, Twitter will recognise this. Twitter will then crawl that URL link and pull in content such as an image for the summary card.

  • Minimum size: 120 x 120 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Twitter image sizes for ads:

  • Single and multi-image tweets: Minimum 600 x 335 pixels. Larger images for the best results.
  • Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
  • App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
  • Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Facebook

Facebook image sizes for profile photos

170 x 170 pixels (for most computers)

Facebook image sizes for cover photos:

851 x 315 pixels (recommended)

  • Display size desktop: 820 x 312 pixels
  • Display size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels
  • Ideal file size: Less than 100KB

Facebook image sizes for posts and timeline photos

Facebook will automatically resize and your photos when they are uploaded. It will optimise them for the timeline and will be 500 pixels wide and to fit the 1.91:1 aspect ratio.

Recommended size: 1200 x 630 pixels

Minimum size: 600 x 315 pixels

Facebook image sizes for panorama or 360 photos

1080 x 1920 pixels (recommended)

Facebook image sizes for ads:

  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
  • Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
  • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

LinkedIn

400 x 400 pixels or larger (recommended)

1584 x 396 pixels (recommended)

  • Aspect ratio: 4:1

LinkedIn image sizes for company pages:

  • Company logo size: 300 x 300 pixels
  • Page cover image size: 1128 x 191 pixels
  • Life tab main image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image sizes: 900 x 600 pixels
  • Square logo: At least 60 x 60 pixels

LinkedIn image sizes for blog post link images

1200 x 627 pixels (recommended)

When you paste a URL into your post, LinkedIn will crawl that URL and grab an image to use as the thumbnail. It will also populate with the article or website title.

You can customize this thumbnail by clicking the Image icon below the text box and selecting a photo from your computer.

LinkedIn image sizes for ads:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background image: 300 x 250 pixels
  • Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
  • Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)