Now more than ever it's important to consider the morality of design, the ethics of what we do, and the impact that design thinking can have.

Sometimes that's building a feature that saves lives by keeping people at home and sometimes that's choosing the right photo that communicates respectfully. If you're picking a photo, if you're wanting to represent community, don't show empty streets, instead show close cropped neighbourhood shots of suburbs, or comfortable spaces. If you're showing people in a car, don't have two to three people in the back seat, that's inappropriate. All these new things that we would not have previously thought to include in a guidebook.

Work today has to be way more reflective of the authentic human experience, which is totally different in a pandemic than what it was two months ago.