They grow up so fast.

Seven years ago Niice launched as a “search engine with taste”. It was just a week-long side project to scratch an itch I had as a creative, but it went viral. This gave me an opportunity to have conversations with thousands of other creatives, and with every conversation I got a new perspective on the creative process, and a new idea for how Niice could help. Slowly but surely, my little side project grew into a real business.

Seven years later, Niice has evolved into a full creative review platform with customers like Disney, Nordstrom and Nike. We’re still fully bootstrapped, still based in sunny Belfast, and I still spend my days talking to passionate creatives about their workflows, finding ways to help them do their best work. I’m really proud of how far our small-but-mighty team has come, and more excited than ever about where we’re going.

Speaking of which, today seems like a good time to give a sneak peak at something DAM exciting we’ve been working on…

So whether you’ve been with us from the start, or joined us along the way, thanks for your support over the years. Special thanks to folks like Allen Mask, Viktor Bezic, Andrew Fulton and others who have been generous with their time and patient with their advice.

Here’s to the next seven!