Practical perspectives from creative leaders, brought to you by Niice.
Insights: a new interview series with front-line creatives from the likes of…Check it out
The creative industry is changing. When we speak to creative teams about their workflows, the same challenges come up time and time again; like campaigns getting exponentially more complex, teams getting more remote and dispersed, and brands investing more on in-house teams. They’re having to produce more creative with fewer resources, yet often find themselves spending more time creating presentations of work to get feedback or sign-off, rather than on the creative work itself.
Those who are solving problems on the front-line rarely have time to share what they’ve learned.
It seems like the entire creative industry is in flux right now. Luckily we’re an industry of problem-solvers, but those who are solving problems on the front-line rarely have time to write a blog post — or prepare a conference talk — to share what they’ve learned. In this ongoing interview series, we’ll be gathering their perspectives together to build a picture of how innovative creative teams are adapting to a changing industry.
We’re launching with a range of insights from leaders at the likes of Fjord, Sonos & Deutsch, but we’d love to hear your perspective too. Whether you’re leading a team of two or running a global agency, get in touch!